Describe How The Senior Management Can Effectively Plan In Today's Dynamic Environment?
A dynamic environment is one which is continuously changing and it is uncertain for the organization. A top-level manager needs to understand external environment in order to make effective plans. For example, if the new technology is used in today’s business, then he should plan about it i.e., how effective use of this new technology can bring improvements in the working performance of the organization, what targets can be achieved by utilizing such technology, etc. There are important steps which a senior manager can follow in today’s dynamic environment. (i) Make Clear-Cut Goals And Flexible Plans The manager should realize that under such environment, goals should be clear-cut. He must know how to carry on the roadmap to achieve these targets. He can change or abandon the plans, but he must be clear about achieving targets. For example, in case of depression in economy, he should focus on the main plan to achieve results i.e., if the company’ goal is to become the market leader, th...