Plans Are Documents That Outline How Goals Are Going To Be Met And
When a manager plans, he needs to define and develop both goals (ends) and
plans (means) called components of Planning, which are explained in the below section of this question answer.
So, if we say that "planning is concerned with how objectives are to be accomplished, not what is to be accomplished", then this statement is false.
What Are Goals?
Goals are set targets which a manager wants to accomplish. The manager
needs to meet these desired targets or outcomes to perform well in the
organization. These goals show his performance by comparing actual results with
set targets. Goals are foundation of planning because they set targets which
the organization needs to achieve through plans. An organization has multiple
goals which it wants to accomplish. For example, to get higher return on
investment, to expand globally, etc., are goals for an organization.
Kinds / Types of Goals
(i) Financial Goals
When the organization wants to improve the financial performance. For
example, a manager plans to double the net income in next 2 years, especially,
when the company has competitive advantage over its competitors in the market.
(ii) Strategic Goals
These are concerned with all areas of an organization’s performance except
financial performance. For example, the organization wants to hire new fresh
and talented employees in the upcoming year to be served for the organization
to improve work quality work and working performance.
(iii) Stated Goals
These are shown in annual reports, public relations announcements, official
statements of organization when the managers or non-managerial employees say
about them. For example, if a university say that it wants to implement merit
system and learning process in its education system.
(iv) Real Goals
These are the goals which an organization actually pursues or follows. For
example, if the stated goal of the company is to increase the salary upto 50%
in a year but the company is actually announcing to reduce the salary by 10% in
the upcoming month is its real goal which is conflicting with the stated goal.
So, this situation should be managed by manager in order to resolve the
difference created between SG and RG to stay focus in achieving its goal i.e.,
to increase the salary upto 50% of employees in a year.
Types of Plans
Plans can be divided into four types according to breadth, time frame,
specificity and frequency of use.
1. According To Breadth
(i) Strategic Plans
These plans apply to overall organization and these builds overall goals of
organization as these are widely applicable from top to the bottom level of
management. For example, an organization wants to become market leader in the
next five years is a SP which affects the corporate mission, vision and
policies of the organization broadly.
(ii) Operational Plans
These are applied at particular area of an organization such as at
financial department, human resource department, customer care and support
department, etc., These are applied at lower-level management. For example, if
an operational manager wants to schedule 100 workers in morning shift in order
to increase the working performance and make it possible to complete the
project in time.
2. According To Time Frame
(i) Long-Term-Plans
These are made for more than one year. Time is longer to achieve the
targets. For example, the company needs approximately five years to complete
the project.
(ii) Short-Term Plans
These are made for one year or less than one year. For example, the manager
wants to increase sales in the south region upto 50% in a year.
3. According To Specificity
(i) Specific Plans
These are specific in nature and these should be implemented without any
interpretations. These follow strict procedures and rules. These plans do not
include flexibility. For example, the manager follows the specific procedures
to improve working performance within a year and ultimately achieves
organizational goals.
(ii) Directional Plans
These are loosely guided and flexible in nature in which the manager does
not need to follow strict procedures and rules. He can schedule work tasks
according to his own and workers’ convenience and at the time when he can
deliver his best to the specific project.
For example, a manager may schedule work tasks from 9AM to 5PM instead of
8:00AM to 6:00PM for him and his team members in order to work efficiently and
effectively.
4. According To Frequency of Use
(i) Single-Use Plan
This is used in a particular situation. For example, to increase sales in
the south region, the company’s plan is to focus one guided plan to be carried
out for this particular purpose.
(ii) Standing Plans
These provide guidance for repeated work tasks. For example, the computerized and accounting software, which follow accounting concepts and principles automatically, are used to perform accounting works which are performed repeatedly throughout the accounting period.

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