Describe How The Senior Management Can Effectively Plan In Today's Dynamic Environment?

Describe How The Senior Management Can Effectively Plan In Today's Dynamic Environment? | Question Answer
A dynamic environment is one which is continuously changing and it is uncertain for the organization. A top-level manager needs to understand external environment in order to make effective plans. For example, if the new technology is used in today’s business, then he should plan about it i.e., how effective use of this new technology can bring improvements in the working performance of the organization, what targets can be achieved by utilizing such technology, etc.

There are important steps which a senior manager can follow in today’s dynamic environment.

(i) Make Clear-Cut Goals And Flexible Plans

The manager should realize that under such environment, goals should be clear-cut. He must know how to carry on the roadmap to achieve these targets. He can change or abandon the plans, but he must be clear about achieving targets. For example, in case of depression in economy, he should focus on the main plan to achieve results i.e., if the company’ goal is to become the market leader, then he should plan accordingly, whatever the situation arises, to achieve this target.

(ii) Get Latest Information Of Environment Changes

The manager should be well aware of the environmental changes. For example, if the manager is informed that the demand for product decreases due to market changes such as the entrance of a new company selling prices at low rates, then the manager needs to make plan on how to compete in the market after making complete market analysis.

(iii) Learn From Past Experiences

The manager should learn from past experiences and should adopt a persistent planning which contribute to improved performance. In this way, he learns to plan well and the quality of planning is also improved. For example, in uncertain environment, persistent planning helps in improving performance i.e., to overcome lower quality products’ problems, consistency in planning is applied in order to improve quality of products by hiring skillful staff, latest production methods, etc.

(iv) Setting Goals And Developing Plans At All Levels Of Organization

In dynamic environment, organizational goals can be set at lower level and upper-level. The employees can set sub-goals and develop plans for making means in order to achieve main goals set at higher level of management. Trainings are provided to employees in setting and developing goals. For example, specific and sub-goals to improve quality of products are set and develop a plan to implement by hiring skillful staff, purchasing of quality equipment, etc., in order to achieve main goals “improve quality at organizational level and gain competitive advantage”.

(V) Participation And Mutual Agreement

Members are allowed to take participation in developing plans agree on them in order achieve targets under such change in environment. For examples, plans are made after taking participation and mutual agreement of all members to achieve goals are more effective because employees better know the situations and can give suggestions in setting goals effectively while the environment is continuously change in a short period of time.

Conclusion

So, we can say that the senior management should adopt both specific and flexible planning according to changes in environment in order to achieve goals effectively.

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